HP's Alon-Bar-Shany on Digital Opportunities in Packaging

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HP's Alon-Bar-Shany on Digital Opportunities in Packaging

Alon Bar-Shany, General Manager of HP's Indigo Business, talks about the complexity of the packaging market, from substrates to color requirements, and how digital can benefit this market segment, including HP's new offering, the Pack Ready ecosystem, that compresses cycle time for laminated products.

Published on May 23, 2016

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.