Behind the Branding of Starbucks

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Behind the Branding of Starbucks

Kristy Cameron, Creative Manager of Brand Expression for Starbucks, speaks with Senior Editor Cary Sherburne about how the Starbucks mission statement drives the brand image and the inspiration it provides to creatives. The goal is to make sure that everything they do has that human touch to it.

Published on March 17, 2016

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.