Behind the Branding of Starbucks

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Behind the Branding of Starbucks

Kristy Cameron, Creative Manager of Brand Expression for Starbucks, speaks with Senior Editor Cary Sherburne about how the Starbucks mission statement drives the brand image and the inspiration it provides to creatives. The goal is to make sure that everything they do has that human touch to it.

Published on March 17, 2016

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