Starbucks Has High Expectations of Print Suppliers

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Starbucks Has High Expectations of Print Suppliers

Kristy Cameron, Starbucks' Creative Manager for Brand Expression, talks about expectations for the printing community in terms of preserving the Starbucks brand and aligning with the Starbucks corporate mission, including maintaining the human touch when production is on a mass scale.

Published on May 6, 2016

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.