The Value Of Trade Shows And User Groups

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The Value Of Trade Shows And User Groups

Cheryl Kahanec, SVP at high-tech commercial printer Earth Color, talks about the role and value of trade shows and users groups. She emphasizes the importance of getting out there to look at what is happening in the industry and what your peers are doing, and learning how new tools can benefit your business.

Published on January 25, 2016

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.