With Print, Brands Live Haptically Ever After
Haptics is the branch of neuroscience concerned with the sense of touch. Daniel Dejean of Sappi discusses why the tactile appeal of print—along with all of the other kinds of sensory stimulation it provides—can be such a powerful advantage for the medium in brand marketing campaigns.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By Charity Zierten on Apr 11, 2016
We just shared an article about the value of print vs. digital.
Because of this (truly) helpful video, I've updated the post to refer to "Hapatic" and link to this content as another resource. I also shared some of the additional details.
Thank you both so much for sharing with us!
Here's our article link for reference: http://mynewlondon.com/deliver-unique-experiences-with-printed-marketing/