John Puterbaugh on "Orchestrated Media" and the Role of Print

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John Puterbaugh on "Orchestrated Media" and the Role of Print

"Orchestrating" media means bringing the right channels together in successful marketing campaigns. John Puterbaugh, Ph.D., managing partner and chief digital officer of the BlueSoho division of QuadGraphics, explains how print enriches the mix by generating interest and engagement.

Published on March 29, 2016

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