EFI's Charlotte Tueckmantel on Marketing Technology and New Business Models

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EFI's Charlotte Tueckmantel on Marketing Technology and New Business Models

Print Software Section Editor Jennifer Matt talks to Charlotte Tueckmantel, GM/VP, Web to Print and Value Added Products at EFI about trends in marketing technology and new business models in cross-media marketing.

Published on December 3, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.