Digimarc's Pinky Gonzales On Using Invisible Barcodes To Make Print Interactive

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Digimarc's Pinky Gonzales On Using Invisible Barcodes To Make Print Interactive

In Part 2 of our discussion, Senior Editor Cary Sherburne speaks with Digimarc Director of Marketing Pinky Gonzales about how the invisible Digimarc barcode uses color science to make print interactive and enable new revenue streams and adds value for customers, especially in the retail environment.

Published on January 19, 2016

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.