Invisible Barcodes: Improving Retail Front-Of-Store Efficiency

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Invisible Barcodes: Improving Retail Front-Of-Store Efficiency

Pinky Gonzales, Director of Marketing at Digimarc, talks about how augmented reality increases the scope and value of print. He also discusses how invisible barcodes can reclaim the real estate now taken up by UPC codes.

Published on January 18, 2016

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.