Packaging As Part Of The Owned Media Platform

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Packaging As Part Of The Owned Media Platform

Aiden Tracey, CEO of SGS, a packaging premedia house, talks about consumers using smartphones to interact with intelligent packaging to help brands "own that moment" at the shelf and in the home. Start building for a future you believe will be there, he says.

Published on December 2, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.