Tuning Communications To The Customer Life Cycle

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Tuning Communications To The Customer Life Cycle

Francis McMahon, Sr. Vice President of Marketing at Canon Solutions America, speaks about the changing role of print in the communications ecosystem and the importance of participating in communities, such as Primex West recently held in San Francisco.

Published on November 17, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.