Joe Duncan, SVP Leo Burnett: Using Print Differently

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Joe Duncan, SVP Leo Burnett: Using Print Differently

Leo Burnett has more print projects than ever before, although they are smaller. The challenge is linking print back to digital using data and finding the magic formula to make it all work to benefit the brand owner and the consumer.

Published on October 29, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.