B2B, B2C: It all works at Fulfillment America

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B2B, B2C: It all works at Fulfillment America

Michael Byrne of Fulfillment America joins Senior Editor Cary Sherburne to talk about how HP SmartStream Production Center has helped the company manage its very complex business, ranging from traditional print on demand to B2C wedding invitations.

Published on October 6, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.