Xaar's Mark Alexander on the Adoption of Digital Printed Labels

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Xaar's Mark Alexander on the Adoption of Digital Printed Labels

WhatTheyThink's Pat Henry talks to Mark Alexander of Xaar on the adoption of digitally printed labels, what is holding adoption back, how production inkjet is changing the the outlook for digitally printed labels, and the future of direct to shape printing.

Published on September 29, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.