Frank Secret Shops for Greeting Cards
Frank visits three major drug store chains and buys greeting cards. He discovers the split between US and Chinese production. Frank ends with his own pop-up card that was made in America.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By Tim Daisy on Jul 24, 2015
Wait for the ending...beautiful!
By John Schnapp on Jul 24, 2015
I Love the ending, my thoughts exactly.
By Gordon Pritchard on Jul 29, 2015
It's interesting that Hallmark cards whether printed in the U.S. or in China are printed with FM screening.
Printing greeting cards in China may not be related to increasing profit margins. Most of the cards in the Dollar Stores I've visited are printed in the U.S. and retail for about $1.
By Ken Chaletzky on Jul 30, 2015
Frank--Don't forget that all those purchases are tax-deductible since they were made for research purposes. And, in your tax bracket that could be significant!
By Frank Romano on Jul 30, 2015
I was hoping to find a use for a St. Swithin's Day card.
By Gordon Pritchard on Jul 30, 2015
Frank, the next time you're in the UK you owe it to yourself to visit this printshop:
http://the-print-guide.blogspot.ca/2014/04/printshop-in-center-of-cosmos-lewes.html