Gerardo Cerros of CMA Imaging on the Impacts of Optical Brighteners in Paper

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Gerardo Cerros of CMA Imaging on the Impacts of Optical Brighteners in Paper

In Part 2 of our interview with CMA Imaging CEO Gerardo Cerros explains how optical brightening agents in paper have an impact on accurate color management. Cerros explains why, and what printing professionals can do to address these issues. This includes compliance with new ISO and GRACoL standards.

Published on April 20, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.