Brian Benson, CEO of Benson Integrated Marketing Solutions, talks about offering an Amazon-style experience

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Brian Benson, CEO of Benson Integrated Marketing Solutions, talks about offering an Amazon-style experience

Senior Editor Cary Sherburne explores the business benefits Benson has garnered by implementing integrated MIS, web storefront and marketing asset management to deliver a great customer experience that reduces touch points.

Published on March 6, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.