Frank Talks to Larry Zusman about Personalized Promotion

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Frank Talks to Larry Zusman about Personalized Promotion

Larry Zusman is a pioneer in variable data printing and has a lot to say about personalized promotion. Frank caught up with him in Boston in a dark hotel corridor.

Published on February 27, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.