Joe Maloy of Polaris Direct Speaks with Cary Sherburne about Business Transformation

Sign In | Become a Member | Contact Us

Editions North America | Europe | Magazine

Joe Maloy of Polaris Direct Speaks with Cary Sherburne about Business Transformation

Polaris Direct is moving to a white-paper-in strategy for its direct mail business, adding an inkjet line to lift the business from a commodity model to a value-added model that will take the business to the next level. President & COO Joe Maloy talks about this transformation "taking the handcuffs off the marketers," giving them more flexibility in delivering timely, relevant communications.

Published on February 25, 2015

Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024

Visit InkjetInsight.com

Keypoint Intelligence Study Reveals Top Challenges and Strategies for High-Volume Apparel Decorators in 2024

Enhancing Direct Mail: The Impact of Personalization and Specialty Print in a Digital Era

Artificial Intelligence and What It Means for Marketers

Vertical Market Research from Keypoint Intelligence Uncovers Key Industry Trends

View Keypoint Intelligence Reports

Member Center
Renew membership, reset password, set email and notification preferences

Submit Your News

Sponsorship Programs

Media Planner

Syndication and News Licensing

Reprints

Terms

BECOME A MEMBER TO RECEIVE ACCESS TO EXCLUSIVE COMMENTARY AND ANALYSIS, INDUSTRY DATA, AND MARKET INTELLIGENCE IMPORTANT TO INDUSTRY EXECUTIVES.

Become a Member

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.