Daniel Houghton, CEO of Lonely Planet and the Future of Publishing

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Daniel Houghton, CEO of Lonely Planet and the Future of Publishing

Senior Editor Cary Sherburne speaks with Daniel Houghton, CEO of Lonely Planet, about how print fits into the publishing mix for the company. This includes a bundling strategy for print and digital, interactive ebooks, using QR codes, future trends and more.

Published on February 19, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.