Challenges with Augmented Reality in Cross-media Communication

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Challenges with Augmented Reality in Cross-media Communication

In our second video with Sarah Mannone, Vice President of Client Services at Trekk, Mannone shares common challenges with Augmented Reality (AR) in Cross-media Communication and techniques to start using AR within campaigns.

Published on January 15, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.