Is Augmented Reality a Gimmick or Game Changer?

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Is Augmented Reality a Gimmick or Game Changer?

Sarah Mannone, Vice President of Client Services at Trekk shares insight on using Augmented Reality within cross-media communications.

Published on January 5, 2015

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.