Stop Focusing on the Tools - Focus on Your Customers!

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Stop Focusing on the Tools - Focus on Your Customers!

Jennifer Matt talks about redirecting your marketing focus on your customers first, then use the social media tools that your customers use.

Published on September 24, 2014

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.