Zwang: What Does "The New MBO" Mean?
David Zwang and Cary Sherburne discuss what "The New MBO" means and what he took from their attendance at a customer event in New Jersey.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By Cory Sawatzki on Sep 12, 2014
Dave, great job as always.
If you don't mind me asking, what items did MBO change to address the market as a "New" market?
By David L. Zwang on Sep 12, 2014
While there are a lot of new innovations. The two that stood out for me were the modularity of component assembly, and a new system that allows for books of different sizes to run and the same time and finish inline. Very cool...
By Cory Sawatzki on Sep 12, 2014
I will have to check them out at Graph. Thank you as always.
By Cary Sherburne on Sep 15, 2014
But also NEW was their focus on analytics services to help people make the right decisions about finishing ... preferably before they order their digital press
By David L. Zwang on Sep 15, 2014
Great and important point!..while press sales reps can help with the sale of finishing equipment, the finishing equipment reps are usually in a better position to help you define the best finishing solution for your plant.