"Mobile Activated Media" Combines Print and Mobile for Better Marketing

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"Mobile Activated Media" Combines Print and Mobile for Better Marketing

John Puterbaugh, EVP and Chief Digital Officer for Nellymoser, talks to Pat Henry about mobile media and mobile marketing. John explains a philosophy called "mobile activated media".

Published on August 25, 2014

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.