Frank Romano Talks Trade Shows at Ipex
Frank Romano joins us from Ipex in the Komori booth - where he finds an actual printing press! He uses this opportunity to not only comment on Ipex, but industry trade shows in general.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By Gordon Pritchard on Jul 16, 2014
I thought it was a great show (better than GraphExpo) despite most of the major vendors not participating. Interesting that the "small guys" managed to see the ROI in exhibiting but the "big guys" didn't appear to have the creativity to leverage the event to their benefit. Show attendence was quite variable, the days that I was there it seemed fully attended.
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