How Printers Can Adjust to the Trend Toward Digital Marketing

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How Printers Can Adjust to the Trend Toward Digital Marketing

Andy Jacobs, CTO at MRM McCann, talks to Cary Sherburne about print's role relative to digital marketing. They discuss connecting print with the digital world. Andy also gives printers advice on how to handle the digital marketing trend.

Published on June 27, 2014

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.