This week Frank highlights mailers he's received that caught his attention. One by Canon - a thick three dimensional piece from Wired magazine, and one by EFI - an older piece he misplaced but saved because it has a video component. Yes. Video in a mailed marketing piece!
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Discussion
By Margie Dana on Feb 13, 2014
Frank, just watched this video and loved the content: I, too, like to collect and crow about printed pieces that "don't just sit there, [they] do something."
Wish i had a copy of that EFI piece. Wow.
Next week's print tip is about such a terrific printed example - a big, gorgeous catalog that uses Augmented Reality technology to showcase its product line. Just stunning -- and FUN.
Thanks again,
Margie