Learning About Color Trends with X-Rite

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Learning About Color Trends with X-Rite

Shoshana Burgett, Strategic Marketing Director for X-Rite, talks to WhatTheyThink Labels & Packaging's Kevin Karstedt about the color of the year and the process by which it is selected each year. They also discuss Pantone View, a way to keep up to date on color trends.

Published on February 10, 2014

Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.