The Importance of Data in 1:1 Marketing and Variable Data Printing

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The Importance of Data in 1:1 Marketing and Variable Data Printing

Richard Romano joins us from the Xerox Gil Hatch center where he talks to Shelley Sweeney, Vice President of Service Bureau and Direct Mail about the importance of data in 1:1 marketing and VDP and how to market it.

Published on December 5, 2013

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