HP's Pat McGrew on New Technologies and Print's Return
Cary Sherburne talks to Print Evangelist Pat McGrew of HP about the return of print to the marketing mix and about how print service providers are offering more than print and getting more bang for the buck out of offering new technologies to customers.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By James Shand on Oct 07, 2013
Great message but how do we get this out to the marketing folks to educate them on what we can do. Let's not lose sight of the fact that there are still people out there who want PRINTED matter in support of the electronic stuff.