Discussion

By Cary Sherburne on Oct 02, 2013

This was great. Thanks, Frank!

By John J. Conley on Oct 03, 2013

• It’s great to hear these young adults confirm what we at Xerox always have believed to be true: print is still very much alive. From iPhone apps and mobile devices to cloud computing at social media, digital has become more and more integrated in our everyday lives. Although digital proponents are quick to say that print is becoming extinct, I think you’ve shown here that printed materials, like books, remain a viable option for every generation. While digital and online media will continue to have a place in the world, studies have shown that the physical of paper helps create a greater connection in our brains than digital. Simply put, print creates a human connection – which touching a tablet screen cannot duplicate.
Just a few weeks ago at PRINT 13, a lot of the conversation in our booth revolved around how print is a viable communication medium. We’re continuing to chat about this online and would love for anyone else to weigh in! Just use the hashtag #PrintWins. You can also read more about the successes of the printing industry and its future here: http://bit.ly/18U5nHF.