Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com. And I’m here with Julie Watson who’s the Vice President of Strategic Marketing for Ultimate Technographics. Welcome.

Julie Watson: Thank you.

Cary Sherburne: We hear this term, dynamic imposition a lot. What does that mean?

Julie Watson: Dynamic imposition means within the same hot folder setup. We can pretty much receive any size, quantity, or length of different formats of jobs in the same hot folder. And we read this information coming in, and we recalculate the imposition accordingly, making sure that the whole process is dynamic.

Cary Sherburne: And that’s really important these days with short turnaround times, smaller jobs, a lot of stuff coming in over the web.

Julie Watson: Yes, definitely. The shorter the length of the jobs. It’s very important for any web-to-print type applications, whether you’re doing photo books, cards, booklets, brochures, direct mail, we’re getting so many different formats today. And the imposition needs to be dynamic in order for it to be optimized.

Cary Sherburne: And also the ability to at the last minute redirect it even to a different press or a different manufacturing process.

Julie Watson: Yes.

Cary Sherburne: And what do customers say? I mean, you’ve got a lot of customers out there, obviously. What are the customers saying about the benefits to them?

Julie Watson: Well, recently actually, while speaking to one of our customers, we asked them to define what our software would be with one word. And he used predictability. He automates all his jobs, not just the regular jobs, all his jobs. And he says that the automation process, and that dynamic imposition is also very predictable. He gets predictable results every time, and that’s a great value to him.

Cary Sherburne: And that’s not only consider the press, but also considering the finishing.

Julie Watson: Exactly.

Cary Sherburne: Yeah. So that’s great. And it’s important, we talk about the number of jobs coming through and being able to process the volumes, we talk about the short turnaround times that customers want, the faster time-to-market and all of that. But also for the printers, there’s a huge cost savings, right?

Julie Watson: Yes.

Cary Sherburne: You have to become more efficient, so less labor.

Julie Watson: Yes, more efficient. You’re increasing the margins on the jobs. There’s also the promise, the service-level agreements on these contracts that need to be met. And with the right equipment, the right automation, you meet these every day. And you satisfy your customer, and that’s really what’s important out of that.

Cary Sherburne: And finally, being able to take human error out of the process, so you don’t have the waste, that nobody likes that rework stuff, right?

Julie Watson: Exactly.

Cary Sherburne: That’s great. Well great. Thank you for explaining that to us.

Julie Watson: Thank you.