Cary Sherburne: Hi, Cary Sherburne, Senior Editor at What They Think and we're back with Florian Sussl from Zipcon in Berlin. Thank you

Florian Sussl: Thank you.

Cary Sherburne: So we were talking before about the importance of color management and accurate color measurement throughout the color supply chain and you were talking about the fact that you liked using the X-Rite I1Pro 2 because it's you know a lot of people use it in the industry and you don't get in a lot of disagreements about the measurements you know if you use tools from a lot of different companies. So now there is a new version of that, the i1Pro 2 and maybe you could talk a little bit about what you see that has changed that's going to help you do your job better.

Florian Sussl: There are a couple of things that really will change a lot and we had one limitation in the past that was—that had to do with optical brightness and the limitations that we have there are due to the fact that there was no UV measurement or no UV measurement possible. You had to decide on the device.

Cary Sherburne: So UV or no...

Florian Sussl: Yes. And the fact that the new device supports both is very important.

Cary Sherburne: In one device.

Florian Sussl: In one device and in an affordable price range because as I said before it's very important that not just a few people use a very good device. It's crucial and it's very important that all people involved in the production have access to a device.

Cary Sherburne: To a device, yeah. Okay, so the optical brightener problem is solved and what else do you see in there?

Florian Sussl: I see some of the them. First of all, starting with the device itself, the one before is made of plastic, so it worked. It never broke, but anyway mine was working for quite a while and then you see that it's okay. It's plastic. The new has an aluminum body, which makes me feel very confident.

Cary Sherburne: If you drop it you're not worried about it.

Florian Sussl: If you drop it I don't want to. I don't plan to drop it, but anyway this it gives you a kind of once you start with it that you feel comfortable that it's not a cheap thing. It's durable. That's a good feeling and I think that it will be proven by the quality of measurement and yes, of course some other details like the way it measures. In the past you were forced to have special strips with extra lines and printing and in proofing sometimes you don't have that strip so that device was limited in use. The new one has the kind of lines that I don't know the English term right now, but it is more flexible in measuring in a very convenient way more strips that are important.

Cary Sherburne: So hopefully you'll see the adoption of the new model rapidly across your customer base, right?

Florian Sussl: I hope so to be honest. Yes, because as I said, the limitations are there and we want to overcome these and at present there is a lot of development going on to overcome the old optical brightener issue and the new device is one of the fundamental bases that you need to solve these problems and so the other things that will be involved now will then come in and everything will work.

Cary Sherburne: That's great. Thank you.

Florian Sussl: You have to have the bases.

Cary Sherburne: Absolutely, you have to have that tool. Thank you very much.

Florian Sussl: Thank you.