Hi, this is Frank Romano for WhatTheyThink.com.  Welcome back to another episode.  Well several small things today.  Someone sent me this article about Hans Christian Andersen.  You remember him as a writer of children’s books of course, a very famous Danish author, but in 1853 he wrote an article and he was talking about what would happen a thousand years from then, a thousand years.  He says, “Yes, thousands of years from now men will fly on wings of steam through the air, across the ocean.  The young inhabitants of America will visit old Europe.  They will come to see the monuments and the great cities, which will then lie in ruins.”  So he talks about the steamboat of the air.  Of course ahead of his time and we started flying in less than a thousand years from that point.

Binding, I don’t care what you do with ebooks.  You will never have a binding.  Here is a binding.  It’s a very bad picture of it by the way.  I wish I had the book, but the book is worth $65,000, not because of the contents, it’s a book by Tennyson, because of the binding, the beautiful gild stamping all around the book, so if you’re interested it’s Alfred Lord Tennyson published in 1880 by C. Kegan Paul & Co. and bound by Thomas J. Cobden Sanderson [ph] and very expensive binding.

This was an article that appeared.  It says, “stationery’s new founders” and it talked about how letterpress is now being used for an increasing amount of stationery, people who want that wonderful look and feel, the texture of letterpress printing, which is growing.

And lastly, I get this magazine called Departures.  It’s a beautiful magazine.  I think it’s from American Express and I have to say I give them credit for continuing to publish in print.  I have no doubt that somebody is going to make the decision at some point to make this into an iPad app and I'm going to get an email that I can go and download and view it there, but to see it in print, to feel that odor of the ink, that wonderful texture, the way everything pops off the page.  This is why you’re going to still have print out there and there are companies who will still respect that and I just hope that even if they create the iPad app they will continue to publish something on paper.  And that’s my opinion.