Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Dan Horkan, who is owner of Precycle Printers.  Welcome. 

Dan Horkan:  Thank you. 

Cary Sherburne:  Can you give us a little background about your business?  You’re located just outside of Westchester County in New York. 

Dan Horkan:  Correct.  And we started in 1991, strictly as a broker with a lot of emphasis on environmental goods and recycled paper.  And over time, we’ve kind of morphed into doing a lot of production in-house, and we’re entirely a digital shop with a lot of Canon equipment.  And we think the market is good. 

Cary Sherburne:  And about how many employees do you have? 

Dan Horkan:  Currently, we have seven. 

Cary Sherburne:  Seven.  Okay…

Dan Horkan:  Currently, we have seven. 

Cary Sherburne:  And the services that you’re offering besides putting toner on paper, right…

Dan Horkan:  Right. 

Cary Sherburne:  What other services do you offer? 

Dan Horkan:  We’re pretty much a full service shop.  We do some design and layout work.  We do a lot of web fulfillment and we also do mailing and specialty mailings. 

Cary Sherburne:  And so do you have a… so you have a web printer interface that you use? 

Dan Horkan:  Correct.  Correct, we do. 

Cary Sherburne:  What are you using for that? 

Dan Horkan:  We use Printer Presence for that. 

Cary Sherburne:  Okay, well that’s great. 

Dan Horkan:  And we use some DiversiDoc feature so that people can enter their data for variable item online and see a proof instantaneously and then we get a production file. 

Cary Sherburne:  Great. 

Dan Horkan:  Which is a good system. 

Cary Sherburne:  And then a good set of finishing gear on the back end. 

Dan Horkan:  Correct.  Correct. 

Cary Sherburne:  And so where are you going to take your business from here?  Instead...

Dan Horkan:  Well, we see a lot of growth and opportunity in the short run color, which is why we’re positioned the way that we are.  And we also see a lot of good growth and opportunity in the specialty finishing for smaller runs.  You know, short run books that get perfect bound or wire bound or spiral bound.  And there’s a growing demand for that and we’re set up to do all of those things. 

Cary Sherburne:  And do you do other things like dye cutting and that kind of stuff? 

Dan Horkan:  Not in house, but there is certainly a market for dye cutting and embossing and foil stamping although it’s sort of diminishing, it seems to me.  But it is definitely a market. 

Cary Sherburne:  Great.  So it sounds like you’re having a lot of fun with it. 

Dan Horkan:  I am, it’s a crazy business and it’s getting… the demands are getting very severe from the customers because they know you can do things quickly.  So instead of having a week or 10 days for lead time, now you have sometimes seven or eight hours where they’re looking for it.  You know, if they bring you a job in the morning, they’re looking for it in the afternoon or tomorrow.  And the digital equipment allows us to do that. 

Cary Sherburne:  Although it could be a challenge if too many want the same stuff at the same time, right? 

Dan Horkan:  It is definitely hard and it’s a juggling act with, okay, who was promised for today and who can we now add to today’s promise. 

Cary Sherburne:  Yeah, exactly.  Okay, great.  Thanks.