This is Frank Romano for WhatTheyThink.com.  Well it’s interesting how a little chain of events occurs.  My mind sort of puts things together in an order.  First I see an article that says, “New York Times adjusts printing on the fly.”  Which means then they can change a page, front page, other page virtually as the press is running.  Well, they got to change plates, as we know, but the press is configured in such a way that they can be printing certain sections while one section is being held.  So, there’s no such thing as stop the presses any more, they run continuously.  

Well then I saw this article about this building in New Jersey.  It used to be… it’s in Edison, New Jersey; it used to be the told Fedders Plant, Fedders Air Conditioning, if you recall.  And then it was owned by the New York Times. They had a production facility there, that’s where they did special sections and the Sunday Edition.  And then they sold it.  And now it’s going to be used as a server farm.  So, now it will be containing disks of all kinds with some kind of phenomenal air conditioning system.  I hope it’s by Fedders.  And it will then become part of the system that allows us to access data from anywhere for any reason.  

Then there was an article about magically disappearing editions.  By the way, you go on trains today, you go on buses, if you go on any public transportation, you see more people now starting to read electronic devices than paper.  Even though there are free newspapers that they’re giving out in Boston and Philadelphia and New York and other places, what I’m discovering is that the electronic device, the Kindle, the Nook, the iPad, the iPhone, etc., have taken over.  And of course, you wouldn’t have these devices if you didn’t have those big server farms to store all this information so that you can access it whenever you want.  

Well, here’s one of the dirty little secrets to these electronic devices.  If you subscribe to a publication through one of these devices and then choose to unsubscribe, all the publications that you have received and saved are now lost.  They’re gone forever.  My printed magazines are still around.  

But my electronic magazines will go away.  So the world changes. 

So from the New York Times being able to print pages on the fly to their old plant being used as a server farm to electronic devices wiping out your stored material, that’s sort of the way I connect the dots.  

And that’s my opinion.