Cary Sherburne: Hi. I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Toby Weiss who’s the Vice President and General Manager for EFI’s Fiery business. Welcome.

Toby Weiss: Thank you.

Cary: And Fiery, you know, has been kind of a core business for EFI for a long time and you’re also responsible for some of the mobile applications.

Toby: When people think about Fiery they tend to think about how great we are in light production and production. But we have a tremendous amount of technology obviously, and we’ve really been focused on the office market. And what we found from office customers is that mobility is really driving a lot of what they need these days. Everyone…

Cary: Yeah—iPads, Touch Pads, Galaxies; you name them, right—Xooms.

Toby: Apple’s been doing a phenomenal job. But being based in Silicon Valley I can tell you everyone is working on coming out with their next version of a Tablet and Tablets are supposed to overtake PCs relatively shortly in the marketplace. But other people have Blackberries, and they have Androids and Zooms and this and that. And one of the big challenges is it’s very difficult, if not impossible, to print from these devices. And so we’re very excited to take our print need technology, which is probably the very first mobile print ever offered in the market.

Cary: Yeah, I remember when it came out.

Toby: Over nine years ago, you have a good memory. And we’ve taken that solution and we’ve now embedded the capability of that into Xerox MFPs.

Cary: Wow.

Toby: Yeah. That’s a very big deal.

Cary: So all of their Vacucenter, Work Center…

Toby: Anything that supports what they call their EIP Interface which I think is close to about 20 different printers that we’re supporting on our MFPs. And so customers can from any mobile device simply send their job to the PrintMe Cloud, walk up—they get a secure code back—they walk up to an MFP, they can punch in that code, and out comes the document. So it’s very easy to use, very secure, and doesn’t really require any software or anything from the end-user’s perspective and works across all the devices.

Cary: So now it’ll just be standard in the Xerox devices?

Toby: The capability will be there if customers want it and we’re sure pretty much everyone will, because in the office environment it’s such a big time saver. What happens today is people have their device; they want to be able to print. In fact, being able to print was the number one feature request in the iPad. So instead what they’ve been doing is emailing the documents to themselves, walk over back to their desk, and then they go up to the MFP. And so now it’s a lot easier, a direct print capability. And there’s some special stuff, like on the iPad and iPhone you can print natively so you can discover all your printers very easily and print. And for customers who have a heterogeneous environment they can buy PrintMe terminals to get it to work with their HP printers or with, you know, any other brand that they have.

Cary: Well that’s great. And so for the Managed Service Providers that’s probably really important as they pick up these mixed fleets.

Toby: Absolutely. That’s what we hear from Managed Print Service Providers is that no customer has all one brand equipment, and so as they take that over they want to be able to add value. Mobile print is just a great way to be able to do that and it’ll work with any printer.

Cary: Well that’s great. Great news about Xerox and we’ll see how that shakes out in the marketplace.

Toby: Yes. I’m sure it’ll be very exciting.

Cary: Thank you very much.

Toby: Thanks.