Hi, this is Frank Romano. A few things on the agenda today… Kelly Services has hired Xerox to cut down on their printing. They want to go from 2,700 printers and copiers to 900. They say this is going to save people time standing at the copier, the fax machine and cut half their paper use, power consumption and landfill waste. Kelly, as you know, is a temporary help company and I guess the deal with Xerox is temporary as well.
This one’s interesting. I’ve always said this that with kids today with short attention spans, we’re going to have cliff notes for cliff notes. Well, by golly, that’s what they’re doing. They call them “Cliff Notes Shorts.” So, you have the book, you have the cliff notes and now you have the cliff notes for cliff notes. Excuse me for one second here, yeah. I just finished War and Peace, that was exhausting.
This company here, it’s a direct mail company, digitally printed scented mail. Digitally printed scented mail. So, you now, so the photographers said digital printing stinks, well now they have actual evidence of that only now it’s called the scent instead of a stink. There are a number of companies that do it; Concord Litho in Concord, New Hampshire is one of the leading companies that I know of that does scented printing.
I had wrapping paper from them this Christmas where you scratch off the holly and it had the scent of an evergreen. So you know, this is something you’re certainly not going to do with email, although who knows, I mean, the next version of the iPad could be you know, the scent-a-vision iPad in some way.
So, those are a few of the things that I’ve gotten. Somebody just sent me a wonderful little Thank You Note and you know, they didn’t know what they had sent me because it’s pretty, but this was done… this was one of the first things that was done with chromolithography; of course they photographed it, scanned it and made it into a lithograph card. But if you go back to the 1860’s and 1870’s, chromolithography that is printing with stone lithography in multiple colors was a very big thing. And they used to print these cards and dye cut them and they would sell them and you would put them into albums. And so people have rediscovered them and made them into little Thank You Notes and I think it’s absolutely fantastic because that’s my opinion.
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