Brenda Kai: Hi, my name is Brenda Kai, I’m the Executive Director at EDSF, the Electronic Document Scholarship Foundation. And I’m here in Washington, D.C. at the On Demand Conference with one of our scholarship recipients, Colby Kibbe.

Colby, thanks for being with us here today. I know that you’ve had a chance to sort of walk around the trade show floor and look around a little bit. What struck you as being kind of new and innovative?

Colby Kibbe: You know, I really like the, it’s a paper company, New Page but they really had a quite effective QR Code campaign. It really kept visitors coming back to their booth, they were giving away prizes every hour on the hour and you had to scan the code constantly if you wanted to win a prize. And the prizes were really nice, I’m actually—

Brenda: I heard you won something.

Colby: I did win something. I persevered and won an Apple TV, so that was really nice, I’m going to hook it up once I get home.

Brenda: Colby, what got you interested in coming into the printing and graphic communications industry as a career?

Colby: Well, you know, what was really sparked my interest was I first began in the industry as a layout designer for our student publication at the University of Houston, and just being there and getting that experience and then actually enrolling into a, I would call it a hybrid graphic communications technology product management program at the University of Houston, and that really just kept me into the program.

Brenda: And where are you currently going to school?

Colby: Currently I go to the Rochester Institute of Technology, studying print media, I’m a graduate student now.

Brenda: And what kind of job are you looking at, a career are you looking at pursuing after you graduate?

Colby: You know, it could be considered a long shot, but I would like to be a product management director. You know, I’m sure I don’t have the five to seven years of management experience, but I do have five to seven years of working a mobile phone, using the internet, which is where the printing industry is transitioning, to multiple distribution of content. And of course, I do have a background in management and because I haven’t developed that management style, I’d be very versatile in the industry.

Brenda: Great. I know that you have been very involved, as you said, with the QR codes and everything, so I know you’ll be Twittering and Facebooking. What are you going to be saying about the show and some of your experiences here?

Colby: Wow, well, first of all I’ll say, “Hey, I met the CEO of box.net, took a picture with him,” that’d be cool. I’m definitely going to talk about the QR code campaign from New Page, I thought that was really interesting, very innovative. And just as meeting with all the people and all the, everyone’s saying how they need new, I guess, new blood in the industry that can spark this change, a transition to digital distribution.

Brenda: And I know that you’ve had a chance to meet with several of the EDSF board of directors and thank them for helping put this on and allowing you to come and for the scholarship funds that they’ve provided to you and a lot of other students worldwide.

Colby: Definitely.

Brenda: Just as a side note, EDSF is in its current application process for the 2011/2012 academic year. If you’re interested in applying, please go to the website, EDSF.org, and the application is on the home page. Thank you very much.