Cary Sherburne:  Hi, Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Ron Rescigno who is Vice President of Rescigno’s Mailing Solutions in Bridgeview, Illinois

Ron Rescigno: Right.

Cary Sherburne: Which is not too far from Chicago and we talked previously about how you’re using social media to establish yourself as a thought leader and better communicate with your customers and even do promotions for your business.  Looking down the road, how do you see yourself taking the knowledge and the learning that you’re gaining from your own involvement in social media to helping your customers do the same thing for their businesses.

Ron Rescigno:  Well and you’re right.  It has been a fast and furious learning process for us over these past few months that we’ve gotten involved with the social media and we do see that in the probably very near future, these are things that we went to be able to offer to our customers and show them that we are the communication experts and be able to offer the services that they can come to us and therefore spend more time on themselves communicating with their constituents.  So be it Facebook or LinkedIn or YouTube or what have you, Twitter, we do hope to be able to become the experts in that area ourselves.

Cary Sherburne:  You know one thing that I found in my own use of social media is there’s so much out there.  I mean there’s great articles and you know.  So for example if you were supporting a small bank for example, you know, you could probably find articles that would be of interest to the bank’s customers.

Ron Rescigno:  Absolutely.

Cary Sherburne:  You don’t have to know exactly what’s going on internally in the bank.

Ron Rescigno:  Right, right.

Cary Sherburne:  Right?

Ron Rescigno:  And we do that ourselves in the email blasts that we send out and the Twitters that we send out.  When we see pertinent articles that for example with us 90% of our constituents are non-profit organizations, we try to shoot that information out to all of those people who could benefit from it.

Cary Sherburne:  Yeah, boy, a non-profit should be using social media big time.

Ron Rescigno:  Oh absolutely.  For special events, for annual fund campaigns, you name it and they can make use of it.

Cary Sherburne:  Yeah.  Well that’s great.  I really applaud you for taking this step because I know a lot of people are standing back and waiting to see what’s going to happen but you know you got to jump in and the good news is there really aren’t any rules, so you can build your own model.

Ron Rescigno:  That’s right and the days of just stepping back or sitting back and waiting to see are we feel kind of over. You have to be the master of your own destiny and that’s what we’re trying to do at Riscigno’s.

Cary Sherburne:  Well thank you so much for doing this today.

Ron Rescigno:  Thank you.