Interviewer:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com. and I’m here with Jeff Riback who is a partner in New Direction Partners.  And you guys are here this year at the 2010 Print CEO Forum and thank you very much for sponsoring our cocktail hour later on today.  I was wondering you could just give us some feedback on what you think the value to a session like this is to a Print CEO and why should they attend?

Jeff Riback:  Well first, thank for having us.  I think it’s incredibly invaluable because you’re able to get information from people who have been through the war, so to speak, and have experienced the kinds of things and issues that business owners are going through today.  And there’s also been a tremendous discussion going on about strategy, what’s going on in the marketplace, trends that are going on; how is the industry going to combat those things? So I think it’s been very valuable.  

Interviewer:  That’s great.  And one of the things that we’ve really tried to do this  year is have every – from every presentation have people be able to leave with two or three things that they can put to work right away. 

Jeff Riback:  Yeah, I think that that’s really an interesting point because you know; the presentations so far have given people some very practical information about what they can do when they go back and run their business.  You know, how to think about strategy, understanding what’s going on