My name is Ted Raymond with Allegra Print Imaging in Scottsdale, Arizona.  Our transformation to a marketing service provider started several years ago and it started fairly simply with just leveraging some variable data print technology and we really took advantage of the education that could be provided to us from companies like XMPie and Xerox to learn just the basics.  And that continued to evolve into being a mailing services provider and ultimately to cross media.  We got some great education from Mind Fire that really took us to the next level and allowed us to begin to get into the online space as well as the traditional print space.  And today that’s expanded through some strategic partnerships to include things like search engine optimization  and search marketing, social medial as well as continuing to expand on variable data print, direct mail and cross media technology with both email and personalized URL’s.