Susan Fulginiti; Senior Marketing Manager, Georgia Pacific. 

And I'm going to talk to you about the different types of mediums that we use when we do a campaign for Georgia Pacific.

We strategize with our advertising agency and we look at all the different mediums that are available; it could be anything from TV to radio to print to collateral to billboards.  And then when we decide what we're going to do, we narrow the choices down.  Typically, we use online.  We do banner ads, we do e-mail newsletters.  We do print; we always print our catalog, our technical brochure.  That's never going to go away for us.  It's the type of business that we do; you need to have that handy.  We do update it often and we put those updates online but the traditional catalog in the hand is something that our architect would always want.

We have gone to a lot of online advertising because it's very targeted, but we also do direct mail, we do a lot of trade-print magazines.  I don't think that will change; there's always that awareness that needs to be done.  We've done TV in the past, but it's not a big player for us so we don't spend a large amount of money on that type of medium.  Radio has never been a big player for us either in the business that we do.

So that's about how we go about picking the mediums that we choose, but, as I said, print will always be a part of that mix.