John McMahon, Vice President of Operations at Madden Communications, Wood Dale, Illinois.

Talking about the whole RFP process and how that really has kind of become almost a standard in what we run into these days when we're trying to grow our business and we -- like I think a lot of our competitors and so forth in the marketplace have a very difficult understand the value that comes out of that.  You work real hard to establish a relationship, lots of plant tours, lots of capability being shown and lots of interest from folks and then at the 11th hour, "Oh, yeah.  Let's give you an RFP and tell us how much the 8 1/2 by 11 brochure is going to cost."

From our perspective, we have a hard time understanding from a strategic point-of-view, other than driving unit cost, what folks are getting out of that.  And the feedback from the panel yesterday was from the buyer’s perspective; they're not getting anything out of it.  They don't see it as a long-term play, yet it seems to be continuing to happen in the marketplace and we'd like to -- as an industry for sure, I'm sure, and us in particular, we'd like to kind of solve that dilemma.