Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Tim Fischer, who is Senior Vice President at NAPL.  Welcome.  

Tim Fischer: Well thank you, Cary.  

Interviewer:  So, how are things going these days at NAPL?  

Tim Fischer: Doing well.  We’re challenged like the rest of the industry; we’ve got to make changes and kind of keep up with what people want.  We’re really seeing some great results, we’re changing the way we’re interacting with our clients in a different way as opposed to just sending information out and hope people understand and understand what to do with that information.  We’re now really emphasizing interactive approach through a consultant.  

Interviewer: That’s great.  And I understand Cindy Woods is working with you now.  

Tim Fischer: Cindy is working as – is managing our whole marketing area.  And her husband, Bill Woods, has joined us also as a Senior Consultant.  

Interviewer: Well that’s great.  And of course, we’ve very pleased to have a partnership in place with NAPL.  

Tim Fischer: Yes, we are.  

Interviewer: At What They Think.  

Tim Fischer: It’s going well.  The premium access is a hit with our members.  I’m finding more and more printers coming to your site and I think it’s well worth it.  I mean –

Interviewer: And we’re selling some of your stuff through our store too.  

Tim Fischer: That’s right.  The studies and –

Interviewer: Yeah, so that’s been very good.  And hopefully we’ll get some consultant engagements together because you’ve got a great team and as people are calling us looking for help, we can call on your to –

Tim Fischer: Absolutely.  Love to.  

Interviewer: Yeah, that’s great.  So, well thank you very much.  

Tim Fischer: Thank you.