This Week with Frank Romano: Gutenberg Pop-up Books and JC Penney's Mistake

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This Week with Frank Romano: Gutenberg Pop-up Books and JC Penney's Mistake

This week Frank shares another great Dov Isaacs cartoon on "speaking in typeface", shares a great Thanksgiving card that marries print and electronics and some other direct mail pieces. Frank also shares his favorite pop-up book "Gutenberg's Gift". Finally, Frank talks about JC Penney's decision to stop printing their "Big Book" catalog and is skeptical of their social media strategy.

Published on December 9, 2009

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.