MindFire's Arie Abecassis on the importance of ROI in marketing campaigns

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MindFire's Arie Abecassis on the importance of ROI in marketing campaigns

Published on April 15, 2009

MindFire's Arie Abecassis on the importance of ROI in marketing campaigns

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.