DirectMail2.0 Acquires Who's Mailing What, to Create Largest AI Powered Direct Mail Database

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DirectMail2.0 Acquires Who's Mailing What, to Create Largest AI Powered Direct Mail Database

WhatTheyThink's Eric Vessels chats with Brad Kugler, CEO of DirectMail2.0, about their recent acquisition of Who's Mailing What!, a direct mail performance and insights tracking platform that goes back the 70s. They discuss the acquisition and what this will mean for direct mailers trying to enhance and perfect their campaigns.

Published on May 14, 2024

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DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database with the Acquisition of Who’s Mailing What

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.