Alexander’s Print Advantage’s Charlie Alexander: “Growth Is Expensive”
In this video, sponsored by HP, David Zwang talks with Charlie Alexander, Sales Executive at Alexander’s Print Advantage. Founded in 1979, Alexander’s is a 100% digital shop that produces photobooks, wedding invitations, yearbooks, and other products for e-commerce platforms. The company has been growing about 30% a year since 2018–2019, the pandemic notwithstanding.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
Video Center
- Questions to ask about inkjet for corrugated packaging
- Can Chinese OEMs challenge Western manufacturers?
- The #1 Question When Selling Inkjet
- Integrator perspective on Konica Minolta printheads
- Surfing the Waves of Inkjet
- Kyocera Nixka talks inkjet integration trends
- B2B Customer Tours
- Keeping Inkjet Tickled Pink
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Bob Raus on Oct 14, 2023
Great interview here. 30% YOY growth is amazing and doing it with 100 less employees is incredible! It's all about automation today tand Alexander's is a leading example of using APIs to accept, process, produce and ship 1000s of orders per day. I'm happy they have chosen to work with HP and take full advantage of free HP APis and PrintOS to PI theket